Product Research and Development
In consideration of the high level of skill and safety required of a dental professional,
we have made products with unprecedented added value.
These products are developed and manufactured in-house and are responsibly released.
Research and analysis
Research into market trends
WHITEESSENCE has an unrivalled share of the market in Japan. Nearly 300,000 people annually visit WHITEESSENCE-affiliated clinics for dental whitening and cleaning. Today, we have a database of nearly 1.6 million customers and conduct research into market trends to continue to adapt to the ever-changing needs of customers. (*as of November 30, 2021)
Planning and proposal
Commercial development of medical devices
Taking into account the emerging needs of clinics, we are committed to satisfying growing performance-related requirements and needs for multifunctionality and usability. To this, we add our innovative product development capabilities and expertise in design to achieve quality, globally competitive medical devices.
We are also collaborating with domestic and overseas OEMs and major chemical manufacturers
WHITEESSENCE is also pushing forward with industry-academia collaborative research with universities and partnerships with review organizations in constant pursuit of products relevant to the times. Safety and security are our primary criteria in terms of materials procurement, as we take into consideration the laws, administrative guidance and the environment in our building of sustainable trust-based relationships with suppliers.